machine learning

Machine learning plays a significant role in the current advancement of technology. Most artificial intelligence applications and systems taking over the tech industry implement machine learning algorithms. These algorithms are designed to understand correlations in massive volumes of data to identify trends. The data includes numbers, phrases, pictures, clicks, and any available electronic data. As this data is digitally processed, it’s easily fed into a machine-learning system.

Exploring ML

Innovative technology that recently took over the IT industry. Yet, its history goes back to the late 1950s when IBM researcher Arthur Samuel developed a machine learning system to learn how to play the game Checkers effectively. This simple game opened new doors of opportunities for growth.

Machine learning is the fuel that drives many of today’s services; recommendation systems such as those available on Netflix, YouTube, and Spotify; search engines such as Google, Yahoo!, and Bing; social media feeds such as Facebook, Instagram, and Twitter; voice assistants such as Siri and Alexa. Each of these platforms collects as much data as possible to personalize customer experiences. The collected data includes your interest and search patterns, for instance, what shows attract you, Type of songs you listen to most, what you are searching for lately, and they make changes to your feed accordingly.

Algorithms take a very educated guess into what you may like next, and most of the time, it is precisely what you would want to watch, listen, or read about!

As an entrepreneur in a tech-driven world, it’s important to jump on the bandwagon and decide how to use these algorithms for your business. Machine learning frameworks is used in several industries and a variety of fields.

How Can Businesses Make Use of this Technology?

Cyber-Security and Fraud Detection

Algorithms help track network activity in real-time for deviations, such that constructive steps are implemented automatically. As self-training machine learning algorithms, the cyber-security environment continuously evolves, adapts to developments, and substitutes manual testing and study to reveal findings that are unique to the network.

One can use a combination of supervised learning to learn from past frauds — and unsupervised learning to find different patterns in the data that could have slipped or missed anomalies. MasterCard, for example, uses machine learning to track data on purchases and their location, size, and other factors to evaluate whether a fraud transaction took place or not.

Supply/Inventory Management

Machine learning was often used in supply management to predict demand for new goods and to classify conditions that may influence this market. It also helps to cut inventory management costs at the same time as adjusting inventory levels and increasing inventory turnovers.

Internet of Things

Devices and processes generate the data themselves. Industrial enterprises produce large quantities of this data in their daily operations. In turn, they can use machine learning solutions to infer any valuable knowledge. For starters, using this data by evaluating various processes in a factory to avoid accidents or by using learning methods help in coping with manufacturing difficulties.


Personalization instantly attracts a prospect towards your product or service. Machine learning uses collected data to share suggestions and recommendations to the consumer, offering a customized interface, and thereby increasing the likelihood of consumer switching.

Cuts Costs in Terms of Customer Support

Businesses with a considerable customer base frequently struggle to keep up with consumer demands to maintain quick and efficient customer service provided via phone or web-based chat. This needs the employment of a large number of customer support personnel, costly telephone and communication facilities, and a complicated approach to maximize speed and effectiveness.

With Machine learning technology such as chatbots and automated customer response systems, the tasks of recognizing customer problems and directing them to the right information can be carried out automatically at a lower cost, with high precision and, most importantly, without the need for customers to wait for support agents.

Eliminates Manual Tasks

Industrial automation remained ineffective in replacing manual operations that required consideration of unpredictable parameters, external factors, and internal system changes. However, the implementation of Machine learning technology helped fill this gap by applying predictive models applied to data points, providing decision support, and conducting automation tasks accordingly.

Over recent decades, Machine Learning technologies have grown beyond industrial automation to provide software-based business services for both companies and customers.

Best Decisions Possible

Businesses depend on reliable information to make the best decisions possible. In today’s tech-driven world, extracting the right information from Big Data is not easy without access to smart technology capabilities.

Machine Learning helps companies to turn broad data sets into information and actionable intelligence. This knowledge can be incorporated into day-to-day business processes and operations to adapt to changing business circumstances, customer demands, and trends. As a result, most business organizations rely on machine learning to remain on top of the competition and take constructive steps to preserve their competitive edge in real-time.


No Human Intervention Required

With machine learning algorithms, there’s no need to look over the project every step of the way. Since it means allowing machines to learn, it helps them to make predictions and develop algorithms on their own.

Handles Chunk of Data Fairly Well

Machine Learning algorithms are excellent at managing multi-dimensional data. They can do work on data in complex or unpredictable environments exceptionally well.

Improves Continuously

Have you ever wondered how weather predictions are made? When machine learning algorithms gain experience, they continue to improve accuracy and performance. This helps them to make better decisions. Say you need to make a model for weather forecasting. The amount of data you’ve stored will keep increasing, but the chances of the algorithms learning to make accurate predictions faster will improve too.

With greater access to machine learning technology and a better understanding of how algorithms work, machine learning experts serve as great advisors and managers. This understanding leads to making better decisions, which is the ultimate goal of every business in the digital age.

Waqar Ahmed is an extraordinary Inbound Marketer and a wonderful addition to Cubix. His passion for his work and unmatched dedication is the talk of the town. Waqar knows search engine optimization inside out and follows a result-driven approach.

Machine learning stock photo by Photon photo/Shutterstock