18. Huda Kuttan, Huda Beauty
Growing up watching her older sister apply mascara, Huda Kuttan developed a love of beauty. After starting a blog and YouTube channel to share her makeup tutorials, cosmetologist Kuttan became a leading online influencer. When she couldn’t find good-quality false eyelashes to use on her clients, Kuttan asked that same sister for a small investment and made her own lashes using synthetic materials and “faux” mink.
In 2013 she began selling the lashes through Sephora Dubai. When Kim Kardashian started wearing them, the rest was history. Today, Huda Beauty sells liquid lipsticks, lip contour pencils, textured eyeshadow palettes and complexion products worldwide.