Today, consumers turn to top search engines like Google for products, services, or information they require. So you must have a good SEO strategy in place to increase the chances of consumers finding and buying from you. While it’s true that good SEO takes time and work, there are a few tweaks and tricks that can help you improve your SEO overnight. Read on to find out:
1. Revise Your SEO Strategy
If your SEO efforts aren’t generating any meaningful results, then there must be something wrong with your strategy. Instead of giving up on SEO altogether, go back to the drawing board and see how you can sharpen your strategy. Review your strategy and see what you can add or remove from it to make it better. You can even do some research on your competitors to see what’s working for them. That way, you’ll gain useful insights that you can apply to your search engine strategy.
2. Use the Right SEO Tools
Using the right tools is an important part of developing a successful SEO strategy. And to get tools specifically built for your industry, you must ask the right questions. Read several software review sites to get a clear picture of the best SEO tools available. You can also seek recommendations from a competent SEO consultant.
If you’re doing SEO for dentists, you should also choose the right keyword and keyword phrases. Go for longer tail keywords rather than general ones. Let’s assume, you’re a family dentist. A keyword like “family” will be too general and will reveal all types of irrelevant family-related topics. A keyword like “family dentist” is a bit better, but still too broad. But long-tail keywords like “The best family dentist,” “family dental services,” or “best dentist for families” would be a perfect choice. You could also incorporate words like the name or location of the dental facility to make your keyword phrases even better.
3. Integrate Keywords into Your Content Naturally
Don’t just throw keyword phrases into your content haphazardly. Otherwise, your sentences will lack grammatical sense or your article will lose its thematic flow. It’s advisable to fine-tune such keyword phrases to ensure seamless integration into the content. Also, avoid stuffing your content with keywords. This strategy may have generated positive results a decade, but it no longer works.
Search engines like Google are becoming smart every day. They are using sophisticated tools and the latest technologies to detect poorly written content that doesn’t offer value to users. So low-quality, meaningless content will drive users away from your site and hurt your rankings. Quality blog posts and visual media are a fantastic way for you to position yourself as a go-to authority in the field. Offer valuable responses to common questions and demonstrate to your readers that they can always rely on you. Publishing such pieces consistently will help both your readers and search engines see you as a steadfast, trustworthy resource that deserves a higher ranking on Google.
4. De-Index, Eliminate, or Upgrade Thin Content
Google considers those pages on your website that lack any unique text information as thin content. They include:
- Tag pages
- Category pages
- Image galleries with little to no textual descriptions
- Poor-quality affiliate pages
- Duplicate pages
- Pages with scrapped content
Thin content can hurt your web traffic. Even a single case of thin content indexed will have a massive negative effect on your site’s ranking. In fact, it could cut your organic referrals by 50 percent. So if you want to see your traffic increase dramatically, remove or de-index thin content. Remember that Google wants to make information easily accessible and valuable. And if you do what Google wants, you’ll see your ranking improve almost overnight.
5. Analyze Your Traffic
How will you know if your efforts are actually enhancing your SEO? The simple answer is by analyzing your traffic. A tool like Google Analytics lets you see the source of your website visitors. It also shows you the pages they’re visiting and actions they’re taking on your website. This data will give you useful insights that will inform and improve your SEO strategy moving forward.
Conclusion
If you want to improve your SEO overnight, you must embrace the right strategies. You must also avoid trying to fool the algorithm or using outdated tactics. The above 5 tips will help you get started.
Christian Kruse is an economic in marketing specialization, Strategic Consulting. With over 20 years’ experience working at the intersection of marketing and technology. A transformational leader, Kruse has held a raft of executive positions throughout his career including Chief Strategy, Data, Strategic Director for Oracle Marketing Cloud, and Responsys in America.
SEO stock photo by Peshkova/Shutterstock
