By Maria Valdez Haubrich

TRUSTEDToday, the world’s most recognized online trust mark, VeriSign, announced an extension of its authentication and verification services. “We recognize what small businesses want is to establish credibility,” explained Fran Rosch, senior vice president of authentication for VeriSign.  For Web sites that outsource their shopping cart or payment functions to third-party providers or for information-only Web sites, the new VeriSign Trust™ Seal will bring the same image of confidence and trust to customers that the long-established VeriSign Secured® Seal does. The VeriSign Trust Seal pairs the familiar VeriSign checkmark circle with the words “VeriSign Trusted,” enabling Web sites of any size to capitalize on displaying the  highly-recognized and respected brand seen on well-established Web sites. For a small company, a reputation of trust can increase traffic and secure customer loyalty.

Available next week for Web sites in North America, the VeriSign Trust Seal costs $299 for a one-year license. Here’s what you get for your money:

• Authentication: Validates that a Web site represents an actual business and is not a scam.

• Daily malware scan: VeriSign will scan your site daily for signs of hackers trying to inject malicious code on your site. The VeriSign Trust Seal tells visitors they don’t have to worry about picking up a virus when visiting your site.

• Seal-in-search results. VeriSign will partner with shopping search engines such as TheFind, which will display the VeriSign Trust Seal in the search results reassuring customers your site is a trusted site.

For more information on the VeriSign Trust Seal go to