Jump Through This Hoop

Date posted: December 7, 2012

By Rieva Lesonsky

Once again underscoring the cliché, “Everything old is new again,” Hula Hoops are apparently a hot item, both as a toy, an exercise device–and a fashion accessory. The New York Times recently reported that no less a fashion icon than Karl Lagerfeld “introduced [a] ridiculously oversize Hula-Hoop beach bag at a Chanel runway [fashion] show in October. Chanel is going to offer smaller versions of the bag in retail stores. (It is worth clicking on the link to see the picture of the beach bag.)

But the Hula Hoop, first used in ancient Egypt and introduced to America’s youth as a fun toy in 1957, has spawned exercise classes, high-end re-tooling including a goatskin-covered hoop, and yes, small businesses. There are more than a few businesses that teach the fine art of Hula-Hooping, mostly as a fun, yet effective form of exercise.

Several years ago I meet the founder of Hoopnotica, a Venice, California-based fitness company. Hoopnotica sells Hula Hoops and accessories. They also offer videos showing the numerous ways the hoops can get and keep you fit. The company also trains and certifies hundreds of instructors every year to teach what they call “hoop dance.” Hoopnotica’s revenues are over $1 million.

The Times reports an outbreak of “hoop jams,” where devotees are groovin’ with their hoops to music, and “hoop breaks,” where employees are working out with their hoops twice a day for 15 minutes.

All this is not to push you to start a Hula Hoop-related business, but to remind you that inspiration is everywhere. Keep your mind open-the possibilities are truly limitless.

And as a special bonus, if this has piqued your interest in Hula-Hooping, Hoopnotica is generously offering a 10 percent discount to Trendcast and SmallBizDaily readers. Go to Hoopnotica.com and use the code “SMALLBIZ.” Discount expires Sunday, December 9, 2012.

Related Stories »

Leave a Reply

Your email address will not be published. Required fields are marked *

Time limit is exhausted. Please reload the CAPTCHA.

Freelance in 2017 »

Freelance Like a King in 2017
Read More…

Listen to Rieva Now! »

Small Business Ideas

Get Small Business Ideas From Rieva

turning passion into profit »

turning passion into profit

Download your free ebook here!

Get Updates »

Enter your email to subscribe to our RSS.

Free Download »

Free Download

Startup ideas for businesses to start now! Download here

Congrats Rieva Lesonsky! Named to Top 250 Business Journalists

Small Biz Money Tip »

Small Biz Money Tip

Pricing: Have more than one price for your product or service. Make one price seem more attractive than the other. People love a good deal, especially when they can relate one price to the other.
More Money Tips From Justin Krane


Loan Center »

New Loan Center

Find a Small Business Loan