Did you know that one in five people across the world believe that our leaders demonstrate effective leadership? While three in four people view effective communication as the number one attribute for great leaders.

Effective leadership communication is not just a buzz phrase. It has a clear and critical impact on an organization’s bottom line. For example, 61% of people boycotted or bought less from a company due to poor leadership perceptions. On the positive side, 52 percent of people started buying or bought more from a company that they perceived to have strong leadership.

In terms of business sectors, unsurprisingly the banking sector features at the bottom of the list for perceptions of great leadership, however it is not all bad news. The technology sector is leading the way as consumer confidence grows in our technology leaders every day.

This infographic on the topic ‘No Longer Just Top Down The Latest Trends in Leadership Communications’ gives a snapshot of current global leadership communication trends, the key hallmarks of successful leadership communications, the challenges and most effective channels to communication leadership communications, and what the future holds for the discipline.

Sources for this infographic include; Exploring the Use of Email for Internal Communications, Newsweaver and Ragan Communications Survey, 2014, How to Enhance Leadership Communications, Newsweaver Whitepaper and The Ketchum Leadership Communication Monitor (KLCM), 2014. @Newsweaver_IC.