By Maria Valdez Haubrich
As fellow small business owners, we know the importance of getting the word out there on what exactly we do and the need to spread the word to as many potential clients as we can. But it’s so easy to get caught up in the day-to-day tasks of running a business, it’s easy to put off the marketing plan to another day.
The business planning experts at Palo Alto Software want to solve that problem for entrepreneurs like you and me. Created with the busy small business owner in mind, the just released Sales and Marketing Pro is a full-featured marketing plan program including a sales forecaster, resources for SEO, social media and other Web marketing, plus in-depth help with sample plans and virtual hand holding. Plus the program partners with other resources for important tools such as online press releases, scheduling software, website building and more.
And if you’re as baffled by social media (and other marketing tactics), you’ll love the extensive sales and marketing library that contains “required reading” handpicked by marketing experts.