pollution protection

Beauty and skincare products take aim against pollution.

By Rieva Lesonsky

It’s no secret that consumers are ready to embrace the latest products from the beauty industry, always on the lookout for “miracles.” The latest trend, according to global research firm Mintel, is pollution-fighting beauty products.

The research shows that between 2011 and 2013 the number of new launches of beauty and personal-care products claiming to fight pollution’s effects on the skin increased 40 percent in the Asia-Pacific market—important because this market is where many skincare trends start before moving to the U.S. In that region, these products had a 27 percent share of market in 2013, and chances are very good that share has now increased.

It’s not just face products that are carrying the anti-pollution claim. Launches of anti-pollution soap and bath products increased 63 percent in the Asia-Pacific region between 2011 and 2013, while launches of anti-pollution hair products grew 61 percent.

An analyst for Mintel predicts as more people become aware of the impact pollution has on our bodies, the demand for these products will continue to increase “across regions, categories, occasions, ages and gender.”

Although extremely popular in the Asia-Pacific region (partly because of China’s intense air pollution), the demand for anti-pollution products is rising around the world. Mintel reports that between 2011 and 2013 global launches of anti-pollution beauty products grew 10 percent, new soap and bath products intros rose 31 percent and skincare launches were up 22 percent worldwide.

The demand for those goods is concurrent with the “growing consumer awareness of pollution” which Mintel says is a key trend for this year. Women over age 65 are particularly interested in pollution-fighting products.

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at rieva@smallbizdaily.com, follow her on Google+   and Twitter.com/Rieva.