Reading List 10.28.13


Sell More

  • One simple change can improve your ecommerce sales.
  • 5 easy ways to get more leads.
  • Are you meeting your customers’ expectations?
  • How to increase visitor engagement on your site.


Managing Employees

  • Want happy employees? The best ways to keep them content may depend on how old they are.
  • If you hate doing employee reviews try: crowdsourcing them.
  • If you haven’t yet started your holiday hiring, what are you waiting for?


Smart Marketing

  • Sick of social media? Here’s how to beat social media burnout.
  • My friend Gini Dietrich talks about the importance of blogging.


Get Inspired

  • Ecommerce and eBay expert Marsha Collier shares her success secrets, which include “staying small.”


Best Practices

  • Are you swamped? (What small business owner isn’t?) One solution: triage your workload.
  • The government shutdown wasn’t good for much, but there were some “teachable moments” for small business owners.
  • There are 5 tax breaks set to expire this year. Are you going to use them or lose them?


Entrepreneurial Women

  • Twitter is going public without one crucial ingredient-the social media giant needs to put some women on its board.
  • It’s been 25 years since the Women’s Business Ownership Act of 1988 went into effect. So why are women-owned businesses growing so slowly?