Reading List 11.11.13

Reading List 11.11.13

Santa Claus is Coming to Town

It’s time to get your small business ready for the holiday retail rush…

  • This holiday retail outlook from Deloitte is loaded with useful information.
  • Tired of customers abandoning their shopping carts on your website?
  • How will mobile shopping trends affect your holiday retail sales.
  • Are you staffed up for the holidays?
  • Need extra help (at the holidays or all-year-long)? Is hiring family the solution?
  • Avoid year-end holiday freakouts.


Thank Them for Their Service

Today is Veterans Day. But you can honor them all year round by…

  • Creating special programs for your customers who are active military personnel or veterans.
  • Hiring a veteran can really pay off for your small business.


Starting Smart

  • The 5 plans every startup needs.
  • What matters more when you’re starting a business–your street smarts or your diploma?
  • 1st step to getting paid: opening a bank account. tells you how to do it.


Smart Marketing

  • A recent survey shows e-newsletters rank high on marketers’ lists of effective digital marketing.
  • What’s your content marketing strategy? What do you mean you don’t have one?
  • A great FREE whitepaper explaining “creative work”—can anyone use your Facebook posts?
  • Use storytelling to create brand awareness.


Get Inspired

  • PR maven Gini Dietrich is one of the savviest people I know. What are the secrets of her success?