Reading List 12.5.14

Best Practices

  • Make Small Business Saturday last all year
  • 4 reasons to move your small business out of your home
  • New this week: 3 books for small business owners
  • Want to run your business from southern CA? Have you thought about Riverside?


 Happy Holidays!

  • Setting holiday hours for your employees
  • The growing effectiveness of mobile marketing for the holidays
  • Why you SHOULD call your customers during the holidays
  • Grab your share of the holiday rush.
  • How your store can benefit from webrooming over the holidays.


  • Here’s how to get your “BIG” idea

Marketing Smart

  • Should a small business afford to advertise on cable TV?
  • What do customers want from your business online?

Money Matters

  • What’s the best loan for you?
  • Save money on your business expenses
  • Insider’s guide to equipment loans
  • 6 steps to boosting your cash flow
  • Do you know what a factor rate is? You should.

People Power

  • Where will tomorrow’s managers come from?

Sell More

  • Converting shoppers into buyers
  • Boosting your retail sales into 2015
  • What’s the biggest influencer in your sales funnel?

Tech Talk

  • Are you making these 7 mistakes on your website?


  • HOT market: All the single ladies—and men.
  • Consumers want to eat after midnight. Are you serving them?

Women Entrepreneurs

  • How do you compare to other entrepreneurial women?