Reading List 2.28.14

Best Practices

  • How to take the pain out of hiring.
  • Are you endangering your business by putting all your eggs in one basket?
  • What do consumers want to see on your website?
  • Are beautiful people more successful?



  • How Toffer Grant went from self-proclaimed “AV nerd” to successful entrepreneur.
  • Meet the (likely) new head of the SBA.


Marketing Smart

  • Use holiday keywords to boost sales.
  • How to get more ReTweets on Twitter and increase social engagement.
  • Top online marketing priorities: Do yours match up?
  • Should marketing be “everyone’s job?” Marketing guru John Jantsch says yes.
  • What’s new in social media?


Power to “Your” People?

  • 5 ways to celebrate diversity in your business.
  • Are you discriminating against your female employees without knowing it?



  • How to host a productive conference call. Very important for virtual businesses.
  • Want more productive employees? Then get out of their way.
  • 5 ways to boost employee productivity.



  • Own a restaurant? Want to open one? Read about the top trends for 2014.

Women Entrepreneurs

  • Public speaking can boost your profile.