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  • 4 Tips To Optimize Your Facebook Video Ads August 13, 2020
    Despite what the surge in popularity of social media platforms such as Instagram and Tiktok might have you think, Facebook is still a hugely relevant place for small businesses to acquire new customers. If done right, advertising on Facebook can be extremely lucrative. I launched my tech startup in November 2019 and took an unconventional […]
  • How Can Women Fight Ageism in the Workplace? August 13, 2020
    We constantly hear about big companies adjusting their hiring policies to be more inclusive and transparent. On paper, it seems that discrimination, especially toward women, should have been eliminated decades ago. But in practice, it feels alive and well. So what went wrong? Ageism toward women is still a controversial topic in many human resource […]
  • Google Tag Manager for Beginners: A Comprehensive Guide August 12, 2020
    Google Analytics is hands-down the most popular website analytics tool that webmasters from all around the world use. Analyzing the data collected by tools such as GA is crucial to determine a website’s growth and prepare data-driven strategies with a higher level of success. While we use such analytics tools to dial down the inconvenience […]
  • Founder vs. CEO: What’s the Difference? August 12, 2020
    The terms “founder” and “CEO” refer to two different things. Oftentimes, they can be the same person in an organization, but sometimes it requires two separate individuals. In this article, we take a look at the definitions for these two terms, as well as exactly how the two positions differ. What is a Founder? A […]
  • 4 Essential Ways to Prepare for Doing Business With the Public August 12, 2020
    Owning a business can be exciting. Not only can it be lucrative, but it will also allow you to grow as a person. However, there are several things that you will need to do in order to prepare to do business with the public. Develop a Business Plan Before you open any type of company, […]
  • How to Show Employees You Care While Working From Home August 12, 2020
    Workplace satisfaction, flexible work conditions, excellent benefits, and fair salaries are things employers use to retain the top employees. Apart from these, employees also need acknowledgments and a pat on the back whenever they achieve certain milestones. Some of these motivating gestures may only be possible if you can get to meet the employees physically. […]
  • Safety Measures for Small Business Owners to Get Back to Work August 11, 2020
    Millions of people have been displaced from their workplaces since the beginning of the coronavirus (COVID-19) pandemic, resulting in many Americans performing their jobs from their homes. Being in this uncharted territory is leaving many employees unsure of when they’ll resume their daily commutes and return to their pre-pandemic routines. Small business owners and managers […]
  • 4 Core SEO Benefits for Small Business Growth August 11, 2020
    Search engine optimization (SEO) is certainly not dead, especially when it comes to small business growth. Did you know that 75 percent of online searchers don’t venture past page one Google search results? And how do you get on Google page one? SEO! SEO is a combination of optimization strategies, from site speed to keywords. […]
  •  Building a Big Brand: 7 Lessons to Follow August 11, 2020
    The advantages of going big are too appealing. A big brand tends to be trusted by funding institutions and therefore get to access funding more easily. In addition, they have the resources to hire the best talents and are exposed to a wider customer base. However, building a big brand is not free of challenges. […]
  • 4 Ways to Use Social Proof to Boost Website Conversions August 11, 2020
    Recommendations and affirmations are an integral part of everything, be it life-changing decisions or buying an outfit. If you were asked, how many products have you bought because they had impressive reviews and outstanding ratings, what would you say? Almost everything, right? This is exactly where social proof comes into the picture and takes businesses […]