Category: Sales & Marketing

marketing

Generational Marketing: The Best Ways to Reach Each Generation

By Donna Moores So have you decided to use generational marketing as a new marketing approach? Congratulations – as a ...
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small business

How to Use LinkedIn Groups for B2B Marketing

By Gregg Schwartz As of this writing, we’re almost to the end of 2017 – but even though social media ...
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competition

4 Effective Ways to Get Ahead

By Alison Stanton As a business owner, you are well aware that it can be a dog-eat-dog world at times ...
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mobile

Mobile is Transforming Global Trade

By Rieva Lesonsky How many times a day do you touch your smartphone? According to a survey taken late last ...
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supplier

How to Find the Right Supplier

By Rieva Lesonsky As a retailer, whether online or brick-and-mortar, one of your biggest challenges is to find the right ...
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Alibaba.com

The Transformation of Global Business

By Rieva Lesonsky When Jack Ma created Alibaba.com in 1999, the internet was still in its infancy. Today, what was ...
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brand

3 Brand Trends That Every Small Business Should Know

By Ali Craig Trends, fads, whatever you call them, let’s be honest- they have a bad rap. For most of ...
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big data

How Big Data Impacts Small Business

By Rieva Lesonsky For the past few years everyone’s been telling small business owners about the power of big data ...
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customer

5 Essential Metrics to Measure Customer Experience

By Michael Zhou Customer experience (CX) is being seen as a strategic aspect for any organization that holds immense potential ...
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emojis

Do Emojis Deserve a Place in Customer Interactions?

By Jason Grills Emojis are a staple in informal communication, given that they express a range of emotions such as ...
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customers

4 Effective Ways to Create Stronger Customer Relationships

By Alison Stanton As a small-business owner, you strive to offer amazing products and services at affordable prices. But, as ...
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reviews

Why You Should Encourage Customer Reviews (and How to Do It)

By Lauren Pezzullo Whether you’re a high-end retailer with brick and mortar locations or simply a small online-only company, you ...
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