By Barbara Mitchell

Building a website is a long and daunting process, but the thing that makes it even more complex is the fact that you have to solve multiple issues simultaneously. While most web designers believe that their job is independent of other tasks, in reality they have to keep it aligned with SEO activities.

A report shows that Google receives over 63 thousand searches per second. In such circumstances, optimization becomes as important as web design itself. You have to initiate the process instantly or else you might lose the battle against the more agile competitors. This post will show you everything you need to know about SEO and web design.

How to Optimize Your Website: 6 Critical Steps

SEO is a broad topic which requires a broad knowledge and professional experience, so it is essential to keep learning and follow the latest industry trends. However, all that you need to do fits in the six most critical tactics:

  1. Take a trustworthy domain

It all begins with the domain. Find a name that sounds reliable and trustworthy, but also try to include keywords that clearly represent your business. Make sure to keep it concise and clear, avoiding domains that are hard to read, pronounce, or type in. Besides that, you need to use a credible domain suffix to strengthen website authority. We suggest you play it safe by choosing the option such as .com or .org or .net.

  1. Use quality hosting and CMS

SEO depends heavily on the overall quality of your hosting provider and the content management system (CMS). Bad choices in this field will slow down your website, increase page load time, and generate bounces. Therefore, you should find a quality CMS and choose a good hosting provider to ensure the highest level of website performance in the long-term perspective. Avoid cheap or free solutions – they might save you some money at first, but they will cost you a lot eventually.

  1. Create a simple and intuitive user interface

User interface is another segment of web design that overlaps with your optimization strategy. If you create a simple and intuitive user interface, you can expect visitors to stick around longer and boost website authority.

On the other hand, an intricate and confusing interface will chase users away, so you better pay attention to the details like navigation and readability. Use appealing colors, highlight important components, and build a logical website structure. That’s the only way to improve user experience and ranking simultaneously.

  1. Publish keyword-rich content

You probably know already that keywords represent a true essence of SEO. Using tools such as Google Keyword Planner will help you to figure out terms and phrases that match the needs and interests of your target audience. However, you don’t want to overstuff content with keywords.

First of all, Google considers it to be an illegal activity and will penalize your website accordingly. Secondly, it’s much more important to write quality posts that your visitors really like to read. That way, you can convince users to keep coming back and enhance the SEO potential of the website.

  1. Use meta tags

Successful business people know they have to pay attention to details. In terms of web design and SEO, meta tags represent a detail that has the power to make or break the business. Keep in mind to use the following:

  • Title tags: Adding article keywords or the entire title to the webpage URL, you allow search engines to find your content easily.
  • Meta description: It’s a short description that helps search engines to index your pages.
  • Image tags: Make sure to tag images and other sorts of non-textual content because it enables users to find your posts while searching for photos, videos, or audio files.
  1. Mobile friendliness

This is the last advice on our list, but certainly not the least important. With mobile usage that exceeds half of the global Internet traffic, it’s critical to build a mobile-friendly website. Adapt the content so as to fit all sorts of devices, and remember to test it on smartphones, tablets, and desktop computers.


Web design is the first thing to think about when launching a website, but it has to go hand in hand with SEO. In this article, we explained to you the most effective tactics to combine these two processes and immediately maximize the SEO potential of your website. Keep them in mind and don’t hesitate to post a comment if you need additional explanations – we will be glad to answer you.

When it comes to building a blog and making it popular, Barbara Mitchell is the person you call for help. She is more than happy to share her knowledge and does so on every free occasion in addition to working for and traveling almost full-time.

SEO stock photo by eamesBot/Shutterstock