So long, millennial pink.

By Rieva Lesonsky

Last year everyone was buzzing about “millennial pink” as the trendy color. Now, however, pink is out and apparently teal is in. FN Dish, an online newsletter from the Food Network, reported on the “millennial teal” trend last month.

Apartment Therapy was one of the first to report that teal was another 1980s color making a 21st century impact. (Millennial pink, also known as dusty pink, made its first splash in the 80s.) But women’s lifestyle website PureWow notes that this teal is a “much more muted, dusky incarnation than the shade that was splashed across windbreakers in the ’80s.”

And while Pantone named Ultra Violet its color of the year, Sherwin Williams dubbed Oceanside, “a collision of rich blue and jewel-toned green” (in other words, teal), its 2018 color of the year.

PureWow says teal has been popping up in trendy New York City restaurants, which is often the harbinger of widespread hotness to come.

The beauty of teal is its versatility. It is not blue. It is not green. It’s a combo of the two that can skew more green or more blue, depending on your personal taste and the mood you’re trying to create. If your business could use a facelift, consider adding some teal—particularly if your customers are trend-conscious. And if you’re a retailer, remember how deep the impact of millennial pink went? You might want to add some teal merchandise to your mix.