By Rieva Lesonsky
If you’re a Millennial, you’ve never known a world without cell phones and the Internet. You’re used to communicating with coworkers via IM, text and email. And of course, you’re on call 24/7 (who ever heard of 9 to 5)?
But a new promotion from Cutty Sark is taking businesspeople back to the “Mad Men” era—a time when workers left the office promptly at five, secretaries used typewriters to write letters, and executives celebrated workplace achievements with a glass of Scotch. Throughout September at the WeWork NoMad co-working space in New York City, Cutty Sark will host its own “old school” office environment that transports workers back in time to the 1950s and ‘60s.
WeWork members who come to the Cutty Sark office space will find an office decorated with classic Midcentury Modern furniture and equipped with the latest technology of the era—rotary phones, upright typewriters and maybe even a mimeograph machine. No office of the time was complete without a bar cart laden with Cutty Sark.
While it seems old-fashioned to us today, the 1950s and 1960s were also a time of change in the workplace. As the nation enjoyed unprecedented prosperity, women and minorities were seeking new rights; youth culture was springing up as the Baby Boomers came of age; and computers (room-sized, but computers nevertheless) began to alter the face of business.
It seems every decade is a time of change when it comes to business. I still remember switching from typewriters to computers at work in the 1970s, the fascination we felt at my office when we got our first fax machine in the 1980s (no more mailing letters!) and the sea change when email and the internet came into daily use in the 1990s (no more phone calls!).
Today, smartphones, social media and cloud computing continue to transform the working world. If the pace of change feels too fast or the demands of the 24/7 world are overwhelming, Cutty Sark’s office space offers a relaxing place to travel back in time. Clem Richard, a business consultant with decades of perspective, will be in residence at the space. Richard’s assistants Betty and Marjorie will welcome you in to get business advice and to enjoy a taste of yesteryear’s business hospitality with Cutty Sark.
WeWork members can visit the space to relax, book it for conferences or use it as an extra workspace. They’ll also receive Cutty Sark giveaways, snacks and refreshments.
Along with the event, Cutty Sark is hosting a social media sweepstakes. Just post images of Cutty at work, using the hashtag #CuttyTalk, for a chance to win a grand prize of two months of two-desk office space. Two second-prize winners will receive two months of general desk membership.
WeWork NoMad is located at 79 Madison Avenue, near the iconic Flatiron building.
This is a sponsored post written on behalf of Cutty Sark.