By Holly Borchardt

Does the growing number of places where your customers are able to post and read reviews about your business keep you awake at night? You aren’t alone! Your online business reputation can have a massive impact on the success of your business.

It’s become crucial for businesses of every type and size to manage their online reputation. Increasingly, your potential customers are heading to sites like Google Plus, Yelp, TripAdvisor, and other sites to determine whether or not they want to have a relationship with you.

Even small businesses with great reputations are bound to receive a negative review at some point. Business owners and managers need to prioritize the cultivation of reviews from satisfied customers while at the same time monitoring and responding to online reviews appropriately.

Do you have an effective plan to manage your online reputation? There are many resources available online. The Essential Guide to Online Reviews for Local Businesses is an easy to digest, downloadable resource that any business with an online presence can use to learn how to:

  • Encourage satisfied customers to post their opinions on popular review sites
  • Build and promote your brand online
  • Deal with online criticism effectively
  • Employ valuable tactics to stop negative reviews

Every business needs a solid strategy to leverage their online presence. Because if people don’t trust you, they won’t be interested in your products or services, no matter how great they are.

Holly Borchardt is an internet marketing coordinator at Volume Nine.