What’s Eating Diners?

Date posted: April 17, 2017


Here’s what restaurant customers want most from your eatery

By Rieva Lesonsky

A few weeks ago we talked about who’s spending money going to restaurants. This week, let’s discuss where they are (and aren’t) eating.

A survey from AlixPartners reported in Nation’s Restaurant News says consumers who frequently dine at fast food and fast-casual restaurants are planning to spend less in those establishments because they want to spend their money elsewhere. Of those surveyed who plan to cut back on eating out, half say they want to save money—and 32 percent of those are saving so they can travel.

Baby boomers are saving for retirement, while Millennials want to spend money on “personal services,” such as getting their hair and nails done, their clothes dry cleaned and their houses cleaned.

Another reason given for cutting back on eating out: Consumers want to eat healthier. Consider adding healthier options to your menus to attract these diners.

Consumers say they often choose to go to a particular restaurant because it offers free Wi-Fi—so if you own a restaurant, you should strongly consider offering that. Loyalty programs, on the other hand, have a minimal effect on driving diners to a specific eatery.

Another way you can attract customers to your restaurant is by offering delivery. Half of Millennials say they’re most interested in scheduling delivery, while Baby Boomers prefer traditional “spur-of-the-moment” delivery. Another reason restaurant owners should jump on the delivery wagon: Many of the consumers surveyed regularly order delivery from the same restaurants due to a “lack of good delivery options near me.”

If you do decide to add delivery, 71 percent of those surveyed say they’re rather get delivery directly from the restaurant—only 8 percent prefer it from a third-party intermediary. The top two factors in ordering delivery are food quality and price.



Related Stories »

Leave a Reply

Your email address will not be published. Required fields are marked *

Time limit is exhausted. Please reload the CAPTCHA.

Freelance in 2017 »

Freelance Like a King in 2017
Read More…

Listen to Rieva Now! »

Small Business Ideas

Get Small Business Ideas From Rieva

turning passion into profit »

turning passion into profit

Download your free ebook here!

Get Updates »

Enter your email to subscribe to our RSS.

Free Download »

Free Download

Startup ideas for businesses to start now! Download here

Congrats Rieva Lesonsky! Named to Top 250 Business Journalists

Small Biz Money Tip »

Small Biz Money Tip

Pricing: Have more than one price for your product or service. Make one price seem more attractive than the other. People love a good deal, especially when they can relate one price to the other.
More Money Tips From Justin Krane


Loan Center »

New Loan Center

Find a Small Business Loan