By Mark Drake, Co-founder WebsiteService4All and imSMB

Whether you have an existing website and would like to increase flow to your site, or you have a brand new website that you want to direct traffic to right away, a PPC campaign can help. Guest blogger, Mark Drake, explains why you should care about PPC for your website.

What is Pay-Per- Click (PPC) Advertising? PPC advertising is a type of marketing on the internet where the advertisers only pay for the traffic they receive. That sounds really great doesn’t it? PPC services are specifically geared towards search engines and advertising network websites, where the business agrees to pay a certain amount each time someone clicks on their advertisement. When setting up the PPC campaign, advertisers will choose keywords; those keywords are used to determine what sites come up when certain words are searched.

Benefits to Pay-Per-Click Services: PPC advertising provides you with all of these benefits:

  • The ability to start driving visitors to your website quickly (usually within about 24 hours)
  • Allows you to increase the expanse of your marketplace
  • Allows you to target types of customers rather than trying to blanket advertise
  • Enables you to easily track clicks you’ve received
  • Enables you to retain more control over your results

Why use Pay-Per-Click Services? In a perfect world, you’d get a return on your investment as soon as you made it. We all know that doesn’t ever happen, but with PPC online advertising you can at least see results quickly and easily calculate your return. You can create different offers and different landing pages to test results as well so you can find out if what you’re doing is working. When you first start a website it will take some time to get it well ranked in the search engines. PPC advertising also allows you to get in front of potential new clients while you work on your search engine ranking.

What venues are available for Pay-Per-Click Services? The most typical venues available are:

  • Search Engines (ie. Google, Yahoo, Bing, more)
  • Social Networks (Facebook, LinkedIn, more)
  • Online Forums & Individual Websites

Do need someone to manage my Pay-Per-Click Services? The answer to this lies within you. What is your time worth? Like anything else on the web, having to learn something new can be time consuming. If you have plenty of time on your hands, and don’t mind spending extra money to figure out the ropes, then you can do it yourself. If you’re like most busy professionals and you’re wearing 10 hats and need results then rely on the experience of a web services provider to get it done for you.

More Information on PPC: If you’d like more information on using Pay-Per-Click (PPC) to enhance your business contact imSMB: Pay Per Click Help

Mark Drake has over 15 years experience in Web Services and technology. Mark was the Co-Founder behind the launch of several internet service providers that range from a Web Design Company to Hosting and Online Advertising. He and his partner Steve Woodcock co-founded and operate WebsiteService4All (a website design firm) and imSMB (a hosting and online advertising service).