By Karen Axelton
Are you using social media to market your business, but not getting consistent results? Part of the problem is simply that users are getting pickier about their interactions on social media. They’re also getting jaded with the plethora of choices available.
If you want to break through the clutter, you can’t use the same tactics across all the platforms, explains Aliza Sherman in this interesting post on Web Worker Daily.
Sherman, an Internet pioneer , provides a useful graph of different tactics and how well they do–or don’t–work across platforms LinkedIn, Facebook and Twitter.
The final takeaway? The best strategy whatever your channel is to post relevant and useful content. Now, that’s an approach I can get behind.