How can your small business become a tastemaker on Facebook? In today’s guest post, author and Internet entrepreneur Evan Bailyn shares his Facebook business secrets.
Social media tastemakers are trendsetters, those people in the know whose actions and ideas draw followers. Here are seven steps to becoming a Facebook Tastemaker:
Rule #1: Be genuine. As anyone who tried to imitate their way into popularity in high school knows, insincerity is always easy to spot. The best way to show sincerity and passion in social media is to talk about a topic that is truly important to you, and that you are excited to engage with others about.
Rule #2: Make the right friends. The next step is to build an initial base of fans. An easy way to get started is to suggest your page to the friends you already have. The most valuable friends will be those who have a lot of friends on social media themselves – the tastemakers of your group.
Rule #3: Project an image. Facebook’s Timeline feature with its large cover image is the perfect place to showcase photos and graphics that reflect the spirit of your business. And while Facebook replaced the landing tab feature, you can still drive traffic to custom tabs via Facebook ads, and from outside Facebook on your website, blog, and other social media profiles. It’s your page, so make sure it projects the image you want!
Rule #4: Leverage social capital. Launch a message-writing campaign using Facebook and e-mail in which you offer to mention other tastemakers (those with a large following) on your page if they will mention you on theirs. A message writing campaign can be a lot of work, but it’s the barrier that keeps out almost everyone else. If you can stick with it for a few months, you are likely to be the rare person who gains a large, active following.
Rule #5: Don’t over-commercialize. While this is a business page, keep in mind that many people are more likely to agree to a status update exchange if your page is noncommercial. Therefore, it is best to build a fan base around something genuine before commercializing to avoid turning potential fans off.
Rule #6: Be entertaining. The most popular kid doesn’t just know all the latest news – he or she also has something funny, original or interesting to say. Beyond just being a gossip feed, Facebook is also a daily digital newspaper with an incredible number of readers who tune into their news feeds daily. No matter your profession, if you create a daily entertaining status update that relates to your industry that’s good enough, people will begin looking forward to it, commenting, sharing and liking it abundantly each day. Facebook takes note of pages with high-engagement status updates and rewards them with top placement on people’s News Feeds. The end result — not only will your fun updates get a lot of attention, but so will your promotional updates.
Rule #7: Play it cool. You’re slowly but surely becoming more popular, so don’t run the risk of overexposure. It can be tempting to post constantly, but you don’t want to post so often that people hide your updates on their feeds – twice a day is the most recommended.
Evan Bailyn is an Internet entrepreneur, frequent speaker and bestselling author who has used his ability to rank at the top of Google to build and sell five businesses. He is the author of Outsmarting Google and Outsmarting Social Media. His Facebook page, which encourages people to be true to themselves, gained over 100,000 fans in a year, making it one of the most popular non-celebrity pages on Facebook. Evan offers marketing services through his companies, First Page Sage and Good Media Co.