Content amplification is an overlooked strategy for many marketers. While many marketing professionals focus on creating excellent content, they often forget about how they’re going to promote it to their targeted audience.

According to the infographic, 84 percent of content marketers who say they’re ineffective at content marketing say they have no documented social sharing strategy. Although the majority of marketing budgets are dedicated to content amplification, content marketers aren’t making the most of their resources.

Millions of pieces of content are published every day. If you want your business to stand out from the noise, then you need to amplify your content through social media. When your content is shared properly, you’ll have the opportunity to increase sales, conversions, and create more leads for your business.

The first step to amplifying your content is to set a goal. Do you want to increase sales? Do you want to build brand awareness? This goal will be essential to reaching the right audience and spreading the word about your content. After you have a goal in place, you can focus on your audience. As you think about your audience, pay attention to where they get information online and who they trust.

When it’s time to start sharing content, there are two types of media businesses can use: Paid media and owned media. Paid media is media you pay for use a Twitter promotions and targeted LinkedIn posts. Owned media, on the other hand, is content your business creates such as blog content or social media profiles.

If your brand hasn’t started amplifying its content, it’s important to start now. Your business will improve its brand awareness and increase sales by creating a social sharing strategy for your content. To learn more about the different ways you can amplify your content, check you the infographic below: