You’ve heard of Black Friday, Cyber Monday and Small Business Saturday, but are you ready for Orange Tuesday? One retail company, BuySeasons Inc., is trying to make the first Tuesday after Labor Day the official launch of the Halloween shopping season, The Los Angeles Times reports.
The company, which runs online costume and party supply websites including buycostumes.com and CostumeExpress.com, is offering September 3rd discounts and doorbuster deals on costumes, with some prices cut up to 50 percent. BuySeasons has even filed an application to trademark the term Orange Tuesday, according to the Times.
Is starting the Halloween shopping season this early jumping the gun? Not if BuyCostumes’ traffic is any indication—apparently, the company says its number of website visitors almost doubles from August to the first week of September.
Halloween is becoming bigger business every year, so you could contend that BuySeasons is making a smart move. But whether consumers who are contending with back-to-school season, still-steamy weather and the first day back to work after a three-day weekend are ready to think about Halloween remains to be seen.
What do you think about the Orange Tuesday concept?