By Ellie Martin
You might think that you have your marketing strategy down pat. But don’t get too comfortable just yet, because as we all know, digital marketing trends are always one step ahead. In 2017, mobile marketing is a must, so if you are still focusing on reaching out to your audience via desktop, it’s time to rethink your approach. Over the last few years, there hasn’t just been an increase in mobile use, but today an increasing amount of people prefer to do their shopping on their smartphones and tablets.
The transition from desktop to mobile computing has opened up room for innovation in addition to carving out news ways to build consumer bases and to boost revenue. Whether you are already mobile friendly, in the process of converting, or new to this whole marketing thing, here are some surprising ways that mobile marketing can boost your company’s revenue.
1. Streamline payments
These days, making online purchases can be done with just a touch of a button. With a progressively on-the-go consumer base, it’s vital that your payment options are as streamlined as possible. Once something catches your potential customer’s eye, you need to be ready to give them what they want, and fast!
Having consumers enter their billing address and credit card information each and every time they want to buy something can actually deter them from completing the purchase. In the long run, this can cost you some serious cash. To avoid these types of losses, consider utilizing one of the many mobile payment technologies out there. Whether you go with Apple Pay, Google Wallet, Visa Checkout, and the list go on. These technologies make it easier for your customers to make a secure purchase and encourage them to keep coming back. Once you’ve made the checkout process more user-friendly, there’s a good chance you’ll start seeing more dollar signs.
2. Work with the best
Again, technology advances at a dizzying rate, so it’s okay if you are not exactly sure how to get started when it comes to optimizing your marketing strategy. Whether you’re still in the process of launching a new product or have an established business, it’s always a good idea to bring fresh ideas into the mix.
As the freelance workforce continue to grow, there are plenty of talented mobile marketing experts available for hire. Make sure you do a little research before you take on a new hire. Ideally, focus on platforms that concentrate on tech experts. It also doesn’t hurt to find out which ones carefully screen their freelancers, so you know you’ll be working an experienced contractor who will not only help you implement a professional mobile strategy but also a profitable one.
3. Professional can still be personal
Taking a more personal tone with your consumers doesn’t mean you have to compromise your professionality. Mobile marketing strategies have simplified our ability to understand our customer’s specific needs. By using location-based technologies, companies can see where their consumers travel to most often. They also can tell companies how often they use their phone in relation to their daily routines. This information is not to be sniffed at, as it can dramatically change the way you interact with your user. Understanding these behaviors will allow you to tweak your services and offerings in an intelligent way so that your consumer gets the feeling they are being offered something just for them.
Overall, companies that go the extra mile tend to build up a more expansive customer base, which ultimately brings in more revenue. Seeing an uptick in cash flow also tends to go hand in hand with added benefit of creating an invested customer, which pays off in the long run.
Ellie Martin is co-founder of Startup Change group. Her works have been featured on Yahoo! , Wisebread, AOL, among others. She currently splits her time between her home office in New York and Israel. You may connect with her on Twitter.