By Hardik Oza
Keyword research is incredibly valuable for marketing purposes and revolves around the knowledge of language used by customers thus making it easier for businesses to communicate with them. It is important to understand user intents and create site pages that leverage them efficiently.
Here are the top 8 keyword research tools that will aid marketers in 2017:
1. Google Search Console
Google transformed “Google Webmaster Tools” to “Google Search Console” for attracting more users. The tool gives insight into keywords that generate traffic to sites. The tool helps in building online relevance for your site and gets it on the first page of Google for particular keywords. One can find queries to generate traffic based on the content you create that is better than others.
KeywordTool.io is a handy keyword research tool to generate long tail keywords and assess the competition for specific keywords. The tool analyses the keywords well enough, on par with Google’s Keyword Planner Tool. The tool is also highly accurate at an exceptional speed at free of cost. The pro version is a paid one which lets users to search for more keywords every day.
3. Site Search
If your site has not incorporated site search yet, you’re losing out of insight about your visitors. The searches deliver analytics that tell about visitors more than other keyword tools. People generally search for what they need in a website and less likely to click links to get what they need. The information garnered through the site search option in a site is immensely valuable to every marketer.
Add the site search option and go through the phrases people are using to search within the site directly.
4. Google Suggest:
Google Suggest is part of Google search features that revolves around a sophisticated Google algorithm. This algorithm provides the best matching search queries for all entered terms on the search box. There are about 10 suggestions for every keyword entered in the box and the search results are displayed simultaneously too. Google Suggest enhances the search process with autocomplete predictions without any human involvement based on previous user searches. In between, you can see google autocomplete case study from elite strategies for Moz. The Keyword tool also scrapes Google Suggest to derive relevant keywords.
5. übersuggest tool
Übersuggest is one keyword research tool that can be used to quickly find new keywords that are seldom not available through the Google Keyword Planner. The tool is handy for keyword ideas in the context of SEO, PPC and the like for marketers.
Soovle also provides a keyword research platform, searching for terms based on country, and helps users to export keywords in bulk, while allowing 10,000 keywords to be analyzed at a time.
7. Google Keyword Planner
Google Keyword planner is known to be the primary tool required for keyword research by every search marketer for all types of marketing initiatives. The keyword planner has a seamless navigation style and a user-friendly interface for marketers of all kinds.
8. Moz Keyword Explorer
Moz Keyword Explorer goes beyond raw terms and phrase matches during keyword research by including long-tail opportunities. One can build and prioritize lists, make accurate volume estimates, access half a billion quality keywords and export keywords in multiple formats.
By leveraging the afore-mentioned keyword research tools, search engine marketers can find and choose relevant keywords that are aligned to business. Each of the tools are distinct from each other but fulfill the purpose of finding keywords efficiently and effectively.
Hardik Oza is an SEO Practitioner, having 5+ years of experience in SEO. He strongly focuses on link building at Marketing Labs to enable his clients’ websites to gain organic traffic, visibility. He is a twitter addict. He is also a contributor of SEMRush and Linkarati Blog. Follow him on Twitter @Ozaemotion.