A logo is a crucial part of a company’s identity.It tells a story of the brand’s culture, behavior, and values and importantly, it allows potential customers to identify with the brand. Having a distinctive logo can leave a lasting impression on potential customers and can help your business to stand out from the competition.
Designing a unique logo is no easy task though. Quite often, businesses will unknowingly replicate existing logos that are already out there rather than create something truly original. This is because original logos are very hard to produce. This infographic from xprint reveals exactly what is the key to creating a killer logo, from what colors to consider to tips on what to do and what not to do with logo designs and much more. Follow them at @xprint.