SEO (or Search Engine Optimization) is a crucial component for any company looking to drive more sales and increase traffic on its website. That being said, SEO campaigns can be complicated and managing them should be done by those who really understand the ins and outs of the SEO world.
Why use an SEO service?
Anyone can perform some basic SEO functionalities on their page in order to increase their market penetration by a bit. But if you want to see real and lasting improvement in your domain authority and SERP rankings then outsourcing to a professional SEO firm is a must. SEO professionals are incredibly adept at the specific skills required for a full spectrum SEO blast that simply elude the typical content creator.
If your business is considering a new SEO campaign then checking out the services offered by LinkGraph should be on the top of your to do list. You can see a full rundown of options at linkgraph.io. Check it out to learn more about how these SEO professionals can impact your search engine results and drive more consumers to your business.
Do your keyword research
The first thing a professional will do is keyword research. This means conducting a scan of your current content to look for trends in wording, overlapping topics, and potential cross-market opportunities. Then, the real research work begins.
Keyword research is primarily made up of combing through databases of keywords in order to target the most searched for phrasing of a word or group of words.
For instance if you conduct truck reviews on your website, the obvious inclusions will be ‘Ford,’ ‘Nissan,’ ‘F-150,’ and ‘Ram.’ But some other often searched for terms might include ‘polymer,’ or ‘scratch-proof bed,’ or ‘towing capacity.’ Without a dedicated keyword research session you may never scratch the surface of these additional focus terms that are crucial to increasing your domain authority and page visibility. Keyword research can be done through free services, but these limit the parameters somewhat and give a restricted number of searches per month. Outsourcing to a professional to conduct the research and provide a strategy for content creation for the future is the best way to take advantage of the tools of the market.
Develop a content strategy
With a firm grasp of target keywords you can begin to build out a publication schedule for the next weeks or months to come. Understanding the types of keywords that should be included in your writing can help inform some of the topics you choose to delve into. With the truck comparison example above, you may find that many truck enthusiasts are interested in towing capacity, optimal tire pressure, and adding a mobile rifle rack to the passenger cab for easy transportation on hunting trips.
All of these topics can be leveraged to create multiple blog posts that drive increased traffic to your site and by extension increase the value of your digital ad space. The more visitors you have, the more revenue you will bank, so creating compelling content that serves the needs and interests of your readers is the fastest way to continue growing your footprint in your niche. Content strategy is the key to building a robust presence and increasing the value of your product, whether it’s a physical item that your page sells or the content itself that you produce.
Building for the future
Employing the help of a professional SEO agency can create a lasting impact on your overall presence on the internet. Starting off with the help of professionals can set your page up for future successes by building a quick following and driving immediate traffic to your space. It also gives you a template from which to continue working and building the site’s features on your own as you grow in the digital journey of blogging. An SEO campaign will also set you up for future marketing pushes that net even greater results. Instead of starting from a weak SEO position, you will already have the infrastructure in place for a second or third SEO blast in the future, giving you even greater potential for growth on the wider internet as your site continues to mature.
Keyword research stock photo by Sinart Creative/Shutterstock
