By Rieva Lesonsky

Maria Valdez Haubrich recently blogged on this site about back-to-school shopping projections and what they mean for your small business. But back-to-college shopping is an even more profitable part of the back-to-school equation. The National Retail Federation/BIG Insight Surveyrecently took a look at how college spending is shaping up, with some insights into how your small business can grab your share of college students’ dollars.