It doesn’t matter if you have a small or big company; the customer’s loyalty is essential. Repeat clients spend up to 67% more than new clients. What is more, it is up to 10X more expensive to try to pull new clients than to stay with those already doing business with you. For business owners searching for real ways to make and keep up customer loyalty, you have to implement some of these loyal marketing techniques.
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Make Effective Approaches to Communicate with Clients/Customers
Constant or frequent communication with the clients keeps you fresh in their minds and allows you to pass along vital information.
Take time to create a database with contact details like email address, phone numbers, or mailing addresses. Then, you are able to send friendly reminders, monthly newsletters, and birthday greetings.
Twitter, Facebook, and other popular social media platforms are also a good way to keep in touch with the client every day. Always remember that this works well once you restrict how many of your communications are advertisements. Never forget to send messages, which are either useful information or fun reminders.
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Offer Additional Benefits for Your Loyal Clients.
One of the most excellent and maybe the cheapest ways to recompense customer loyalty is to provide extra perks to the most dependable and loyal clients. It doesn’t matter if it is the ability to skip the line, immediate seating, or special meet and greets. Clients love getting some extra.
By putting up a reward plan for the loyal client, you encourage them to stick with you and provide an incentive for other clients to strive to go to that status.
A recent blog by eMarketer shows that the dwindling restaurant business is opting to loyal marketing to save their companies and drive client engagement. However, even though you are not struggling to offer burgers, you must take the hint. No doubt, loyalty program works. Sixty-seven percent of loyalty program members concur that all other aspects will purchase from a store that offers a loyal program that those who don’t have.
There are many types of loyalty programs available to offer, such as:
- VIP Program:The client must register to acquire exclusive access to features, benefits, events, special products, and many others.
- Point System:Clients collect points with every procurement and is able to use that point for future purchases.
- Discounts and Coupons: Clients get special rewards through email or newsletter or if they log into their account. You can use a digital coupon creator for that.
- Spending Rewards: Clients who spend a specific amount are given customized rewards.
- Tiered Program: Members are able to get access to many rewards once they spend diverse amounts at specified levels.
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Think of Different Payment Programs
Many companies out there are incredibly seasonal and run into cash flow problems during the year’s specific times.
For example, a wedding shop usually gets its sales during the summer season when this event is in full swing; however, during the cold season, they struggle. One shop chooses to provide a payment method through which clients can begin shopping in the winter, and pay all through the months leading up to the wedding, instead of spending all in one.
This payment plan is very effective as it helped clients by providing them convenient monthly payments, and it assisted the business by bringing in cash during the slow time of the year. Clients were so glad that they referred the store to others, and the company saw an almost a considerable increase in sales.
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Offer Remarkable Customer Service
This technique looks like a given; however, it is a refreshing approach, which bears repeating as it is very vital. One research shows that in the year 2013, 51 percent of customers ended their relationship with a business as they were not content with their service.
Clients remember if they are treated with respect or importance, and they also recognize if they are mistreated. In either case, usually, they tell their family members and friends, and which can either signify more business for you or lost those remarkable opportunities.
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Do No Depend on Technology Alone
Even in today’s advanced technology in which emails and text messages are ubiquitous, we still want to interact with others. Everyone can relay to the aggravation of feeling stuck in the never-ending loop of auto-prompts until you bang on the mobile device or computer in anticipation of reaching a real human. This is why it is vital to remember that while auto phone systems might save money, well-trained customer service reps develop and build loyalty.
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Provide a Head Start
To begin a customer loyalty program such as coffee store use, whereby clients purchase a specific number of drinks to get a free one, think of providing them a head start. This is a simple as offering clients the first two punches on the coffee card for free. Once you give customers an early head start about the amazing program, they tend to stick around and then actually finish it.
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Smile Matters
Another tip that seems obvious; however, it is vital enough to keep being reminded of. Research conducted in the UK recorded the expression utilized to greet clients as they come to a shop, and then cross-checked with how many hours they spent in the store.
The research revealed that clients frequently greeted with a welcome and a smile upon entry spent up to 67% more compared to those who were not at all greeted this way. Even though it looks like a simple and small detail, a warm greeting indeed has very vital results and consequences.
Conclusion
Each business is exceptional with its own set of marketing objectives; however, client retention and engagement must be the main priorities. To become successful in those aspects, a well-made loyalty program can help.
In today’s business setting, it is likely to stress just how vital client loyalty is. The tips mentioned will help make loyal clients who will be more than happy to frequent the business for many decades to come.
Author Bio: Vyshnavi Basuthkar is Digital Marketing Analyst at ParamInfo – Mobile App Development Company in Dubai . She is expertise in SEO, SMM and well-skilled in web designing. With huge interest and curiosity, she enjoys writing blogs for websites. Her service offering is independent and astonishing.
Loyalty stock image by by Rawpixel.com/Shutterstock
