Do you despair over the high percentage of ecommerce shopping carts that go abandoned on your site? You might be worrying unnecessarily. Website conversion company SeeWhy reported that the shopping cart abandonment rate rose in 2011 (as it has for the past three years) and predicts this trend will continue in 2012. Why? SeeWhy says consumers are simply becoming more sophisticated about shopping online, meaning they’re more likely to fill carts, seek deals and leave their carts for prolonged periods either as “wish lists” or because they can’t find acceptable discounts for the items.
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