Online retail marketers are aware of the power of first impressions and are capitalizing on welcome emails to boost customer engagement and conversions. In fact, 39 percent of marketers surveyed say that the first email content new subscribers see from their brand is a thank-you-for-subscribing message, and they seem to be working – almost 50 percent of marketers report that 21 percent or more of new subscribers engage with such welcome emails.
“It takes just seconds within meeting someone to form a lasting impression,” said EJ McGowan, general manager, Campaigner. “Unsurprisingly, first impressions for brands are just as critical and time-sensitive. Marketers who quickly deliver engaging welcome emails to new subscribers will see greater success in conversions, while also building brand reputation.”
Find out more from Campaigner’s latest marketing trends survey: