marketing

Small Business Reading List

By Rieva Lesonsky

 

Best Practices

  • March Madness: Leadership lessons from the legendary John Wooden
  • From welfare to the shelves of Whole Foods and Target: One woman’s journey.
  • SEO: the secret to getting found on the web
  • Customer service expectations are rising. Is your business keeping up?

Accountants

  • How to help your clients switch business structures

HR

  • Biggest hiring challenges facing small business owners

Marketing

  • Facebook marketing: What you can learn from foodies
  • Using location-based mobile marketing

Money

  • 7 things to know before applying for business lines of credit
  • 17 ways to increase profitability
  • Digital marketing 101: what every small business owner needs to know
  • Avoiding the 6 most-common tax mistakes self-employed business owners make

Retail

  • How you can compete with Amazon
  • Your 2019 retail sales growth plan

Trends

Women

Business stock photo by g-stockstudio/Shutterstock