marketing

Small Business Reading List

By Rieva Lesonsky

 

 

Best Practices

  • Who are today’s entrepreneurs? A snapshot of American business owners
  • How to support a social cause
  • What 5 presidents can teach us about small business
  • 3 golden rules for creating a customer-centric company

 

HR

  • 8 ways to protect you & your staff from the flu pandemic

 

Marketing

  • Marketing with online video
  • 4 reasons to use email marketing
  • How paid search can help you get more leads

 

Money

  • Top 3 common business credit card mistakes
  • How to budget as a freelancer


Retail

  • Sales forecast 2018

 

Sales

  • How nimble is your CRM?

 

Startup

  • Accountants: How to find your first 10 clients
  • Do you really need a business plan to start a business?