Small Business Saturday is just days away. In today’s guest post, ReachLocal’s director of marketing Mike Merrill offers four tips to help your small business make the most of November 26.

  • Leverage the creative materials American Express created. This year it’s easier than ever for small businesses to participate thanks to the many materials American Express has created for local businesses to promote their participation. From in-store signage and e-marketing tools to free Facebook ads, local businesses can leverage these materials to bring awareness to their products and services.
  • Promote your involvement on social media. Let your community know via Twitter, Facebook, in-store promotions, newsletters and other social channels to stay tuned for compelling offers and sales that you’ll make available to customers for a limited time. If you are on Twitter, let everyone know you are participating by adding the #ShopSmall and #SmallBizSat hashtags to your tweets.
  • Offer a compelling deal of the day. To compete with Black Friday and Cyber Monday, get creative with an offer that will drive in-store visits and sales such as “Buy One, Get One Free” on select items or 30 to 50 percent off purchases. By sharing your offer with the Amex Small Business Facebook page, you may also get included in their city guides in select markets.
  • Create a video to personalize your business and explain why Small Business Saturday matters to you. The more than 27 million small businesses in the U.S. that account for as much as 80 percent of all new jobs created, according to the Small Business Association, so let your community know why it’s important to shop local! Video is an authentic way to let your customers know why shopping local is vital to the community and what your business has to offer. Personal assistance, unique products and knowledge of your customer base can make that personal touch that much more powerful.