By Rieva Lesonsky

It’s almost November and if you haven’t figured out how you’re going to make the most of the holiday season, you’re already behind. In-store and online marketing campaigns are crucial to your profits this time of year when consumers have their wallets open and ready. And, according to a new survey, more than three-quarters of Americans plan to shop for gifts online this holiday season. Small businesses and boutique stores can grab their share of the shopping frenzy, if their businesses can be found quickly online and if they can differentiate themselves and their products from their big store competitors.

To learn how to do this from the experts, be sure to attend a free webinar this Thursday, November 1, “Three Critical Things Small Business Owners Should Do to Ensure a Profitable 2012 Holiday Sales Season.” Hosted by author and New York Times columnist Gene Marks and BizLaunch founder Andrew Patricio, the webinar will address how personalization and customization techniques can make small business owners’ product offerings stand out.

The webinar is free and sponsored by Deluxe Corporation.
Thursday, Nov. 1, 2012:    12:00 pm – 1:00 pm EST
11:00 am – 12:00 pm CST
9:00 am – 10:00 am PST

To register for the webinar, go to