By Rieva Lesonsky

When customers and prospects search online for what you sell, you hope and pray your business comes up at the top of their search results. Well, of course, you do more than hope and pray. But what exactly do you need to do? What factors make the most difference in where your business pops up in local search results? The 5th annual Local Search Ranking Factors report from David Mihm polls more than 40 local search experts to see what are the biggest ranking factors in local search.