By Karen Axelton
Do you use email marketing in your business? Maybe you regularly send out email newsletters, or occasionally alert your customers about specials or sales. Well, you might be surprised to learn which words in your subject line can get your email messages marked as “spam.”
SalesNexus recently compiled a useful list of the top 200 words that are most likely to get your emails trashed. And by “trashed” I don’t mean that recipients will delete them–I mean that they’ll never make it to the intended recipient in the first place because a spam filter will weed them out.
You probably work way too hard on your email marketing to have that happen, so be sure to check out the list. While some of the red-flag words (“Nigerian”) won’t surprise anyone, others (“Order Status”) probably will–and will encourage you to take a new approach to crafting your email messages.