By Karen Axelton

Marketing is crucial to small business success—which is why The UPS Store® network recently launched a Facebook contest called “The Promotion Promotion.” The contest, designed to arm small business owners with tools and resources to promote their business, runs through Aug. 31. The grand prize winner will receive an integrated marketing campaign valued up to $50,000.

Small business owners can enter the contest by visiting The UPS Store corporate Facebook page for official rules. A panel of experts will choose the winner based on the contestant’s passion for small business.

“Every The UPS Store franchisee is a small business owner, so we know how challenging it can be to promote and grow a company,” said Michelle Van Slyke, who oversees marketing for The UPS Store network. “The Promotion Promotion contest is all about providing small business owners with resources they can use to help grow their business.”

The Promotion Promotion sweepstakes also will award up to $3,000 in weekly prizes, including an Apple iPad 2 with Square and gift cards from American Express, The UPS Store and Costco. Contestants can enter for a chance to win the weekly prize drawing by dropping their name into a virtual fishbowl.

Advertising agency Doner will work with the grand prize winner to examine the business’ needs, develop a marketing plan, produce advertising and run it in appropriate media.

In addition to entering the contest, while you’re at The UPS Store’s Facebook page you can also grab exclusive coupons for discounts on business-related services at participating The UPS Store franchise locations.