Online learning is not new. It has been with us for a while. In the last few years, universities and other learning institutions have embraced eLearning. Learning outcomes have greatly improved because of the convenience which comes with this mode of study. Colleges can now access a larger pool of students, generate new revenue streams while still managing quality.
In 2019, education analysts predicted that eLearning would hit $350 billion by 2025. However, the Covid-19 pandemic has seen eLearning hit the roof. Schools, universities, and corporations have been able to minimize learning interruptions in these uncertain times.
While online learning has thrived, a lot still needs to be done. A good number of teachers and college tutors are trained for a physical setting. As we anticipate an increase in online courses, how can you become a better eLearning professional?
Develop an eLearning Strategy
The goal is to create a course that learners will enjoy and benefit from. A perfect strategy determines the training goals, instructions, and timelines. You also need to identify the correct eLearning software that correctly fits your schedule. eLearning Software companies can tailor-make tools such as training manuals, learning and development programs, and any other need you may have. A proper blueprint will highlight your target audience, learning objectives, and even company goals. Include evaluation parameters in your strategy for continuous checks and improvements.
Analyze Your Target Audience
Even though anyone can sign up for your course, you need to determine your target audience. Who is your “buyer persona?” Use this to develop targeted messages. You’ll be able to resonate with each learner and inspire them while fulfilling their learning objectives. Find out what your learners expect and create content that they can easily consume.
Create the Right Content
Content is your inventory. Develop the correct one. If you already have old content, tweak it a little or scrape the irrelevant portions. Create video tutorials, presentations, job aids, and various learning modules. Your inventory should be unique and easy to identify. Consider using data to show various topics and courses covered.
Develop a Strategy that is Learner-Focused
Create your content from a place of connection. This will help you to strike a rapport with your target audience and draw them in. Instructional strategies which consider learners help audiences to connect well with the tutor. Use the learner profiles to design content that best fits each audience. Speak a language that is familiar to your audience. Help your learners to seamlessly transition from in-person learning to online classes. Cut all the fluff from your content for relevance.
Invest in Marketing and Promote Your Courses
After spending hours and days creating the right eLearning course, your job is only half done. Your marketing plan is your make-or-break. To promote and distribute your course, you should consider making your course visible. With the right marketing plan, you can make your content visible to your target audience with razor-like accuracy.
- Organic Marketing – Use small groups and your immediate networks to get the word out there.
- Establish a brand that nurtures the learning culture, ensuring longevity and sustainability.
Responsive! Embrace Mobile and Tablets
Learners no longer sit all day listening to tutors. Nowadays, learners take their courses at their convenience. Therefore, your content should be consumable in any format or device. Adopt your learning strategy to responsive designs without watering down your content. Think mobile first! Most learners use their smartphones.
Make sure you reduce the content to the required basics while sticking to the learning objectives. Consider shortening your courses to keep learners interested in more.
Keep learning! eLearning is a dynamic and fiercely competitive marketplace. It is evolving every single day. Innovation will keep you thriving. You must keep honing your skills to be on top of trends and technological designs in the eLearning industry.
eLearning stock photo by Rido/Shutterstock