Resolution #4: Engage in social media. Why do you need to be active on social media? Because 79% of Americans currently use social media—a number far too large to ignore. According to a report in The Manifest:
- 74% of consumers follow businesses on social media; 96% of these consumers engage with the companies they follow.
- 67% have made a purchase after seeing an ad on social media.
- Women are more likely to base their buying decisions on something they see on Facebook, Instagram & Pinterest, while YouTube & Twitter have more of an impact on men’s buying decisions.
- Ways consumers interact with brands on social: liking brands’ posts (51%), leaving reviews (31%), mentioning a brand on their own profile (22%), direct messaging a brand (20%), and tweeting at a brand (18%).