Resolution #5: Explore voice marketing. The forecast for voice technology is strong—there will be about 400 million smart speakers in use (more than tablets) by 2021. ComScore says about 50% of all searches will be via voice and 30% of searches will take place without a screen in 2020. And according to a survey from Capgemini, 24% of respondents would rather use a voice assistant than visit a website.
Younger consumers are already hooked—65% of 25-49 year-olds speak to their voice-enabled devices at least once a day, says a report from PricewaterhouseCoopers.
